[EURO 2012 ] Football is the perfect business to market

Have a look at the sponsor list of biggest event in football this year:

EURO 2012 is football. And marketing at its highest essence!

• Adidas
• Canon^[1]
• Castrol
• Coca-Cola^[2]
• Continental^[3]

• Orange and Telekomunikacja Polska^[4]
• Hyundai-Kia
• Carlsberg^[5]
• McDonalds^[6]
• SHARP^[7]
• ^Mastercard

Business is business. And EURO 2012 it's part of the game.

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