Thursday, 21 July 2011

Why do the people share?

The New York Times has published an interesting study about the sharing online and why do the people share.

This study uncovers:

Primary motivations for sharing
Six sharing personas
Essential steps for marketers aiming to get their content shared
Impact of sharing on Information Management
Cycle of sharing
Enduring role of e-mail in the age of social media

Link: *PDF study

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