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Thursday 21 July 2011

Why do the people share?



The New York Times has published an interesting study about the sharing online and why do the people share.



This study uncovers:

Primary motivations for sharing
Six sharing personas
Essential steps for marketers aiming to get their content shared
Impact of sharing on Information Management
Cycle of sharing
Enduring role of e-mail in the age of social media


Link: *PDF study



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