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Monday 31 October 2011

The hottest Halloween costumes [infographic]

The best outfits for Halloween?
Which brand for candies?

Discover these informations in this curious infographic!

Saturday 29 October 2011

Google plans to invest in YouTube television shows

According to some rumors, Google is going to invest in brand new shows to add new TV-channels on his video platform YouTube.



Let's see the numbers:

  • 100 new channels
  • 100.000.000$ of investment
  • 3 years of exclusive for internet.
 

 Big names of entertainment and sport as Madonna, Jay-Z, Tony Hawk or Aston Kutcher are associated to this Mountain View project. We will see!

Friday 28 October 2011

Samsung overtakes Apple!

According to this article, Samsung has overtaken Apple in Smartphone sales. 
"Looking ahead into the fourth quarter, when industry demand is traditionally at its peak, Samsung expects sales of mobile devices to remain strong and flat panel TV shipments to increase" [Samsung statement]

27.8% vs 17.1: WOW!








Thursday 27 October 2011

Marco Simoncelli: another example of marketing of the dead people?

The advertsing dedicated to Marco Simoncelli
[EN] Have a look at this picture: it seems like a normal photo of a normal football match. But for people who have followed sport news in the last couple of days, this image should remind them an unlucky Italian Moto GP pilot, Marco Simoncelli, sadly passed out at the the age of 24 during a race. Marco was sponsored by San Carlo, an Italian famous chips brand: as you can see in this image, there is a signs that says: "Ciao Marco, uno di noi", litterally "Bye Marco, one of us".

Now, this is not the first example of what I call Marketing of the Dead People: companies often use names of passed out people to rise up money. In Italy, not a long time ago, a famous presentator died and the mobile company Libero Infostrada did a similar operation: they made a collage-spot of images of Mike Bongiorno, putting the name of the company at the end of the advert.

Is this right? Could the companies use the name of passed out people, giving a farewell but at the same time advertising their brand? When the marketing should stop, showing respect to a tragedy as the death?
Definitely is not easy to reply. But I am sure, this is not the last example of Marketing of the Dead People we'll see in this marketing-based world.

R.I.P. Marco Simoncelli

[IT] Date un'occhiata a questa immagine: sembra una comune foto scattata durante una normale partita. Ma per coloro che hanno seguito le news sportive negli ultimi giorni, questa immagine dovrebbe ricordare lo sfortunato pilota Marco Simoncelli, morto tristemente a soli 24 anni. Marco era sponsorizzato dalla San Carlo, una famosa marca di patatine: come potete notare nell'immagine, c'è un cartellone con la scritta: "Ciao Marco, uno di noi".

Ora, questo non è il primo esempio di ciò che chiamo Marketing of Dead People: le compagnie spesso usano nomi di personggio morti per fare soldi. In Italia, non molto tempo fa, Mike Bongiorno morì e Libero Infostrada fece un'operazione molto simile: fu prodotto uno spot-collage di immagini del presentatore americano, ponendo il nome del brand alla fine della pubblicità.

Tutto questo è da ritenersi giusto? Possono le compagnie sfruttare in questa maniera il nome di persone morte, dando loro un addio ma allo stesso tempo pubblicizando la marca? Quando sarebbe opportuno che il marketing si fermasse, mostrando rispett oper una tragedia come la morte? Sicuramente non è facile trovare risposte a domande come questa. Ma sono sicuro, questo non sarà l'ultimo esempio di Marketing of Dead People che vedremo in questo mondo basato sul marketing.

R.I.P. Marco Simoncelli

The new Twitter timeline

As often happens, the new features on Social Network are not available for all the users at the same time.
Also the Twitter engineers are improving the features on the microblogging platform, particulary on the Timeline.

If you're curious to discover the future improvements, just have a look to the video down here.



Don't forget to follow Cerveza Productions on https://twitter.com/#!/AlexCerveza !

Wednesday 26 October 2011

The most famous tech battles of all time [infographic]


The most tough tech battles of all time in this infographic! An example? Nintendo vs Sega in the '90!

Monday 24 October 2011

Use Social Media to Get a Job

Have a look at this interesting infographic to understand how today people get their (new) social jobs.

This infographic created by Voltiercreative.com/, explains how the people become the best in their social positions.


Thursday 6 October 2011

Steve Jobs and St. Peter

This draw deserved to be uploaded. Genial!

RIP Steve Jobs.

Google+ not used by Manager of the Company???

Google+ was launched as a huge rival for Facebook.
But looking at this stats, seems that also the managment of the Big G is not using the new social network.



I ask myself: how a communication company as Google can make these kind of mistakes???

1955 - 2011


Farewell to a visionary.