Sunday, 27 May 2012

A slap to Photoshopization! Time for big companies to rethink their campaigns?

Hamburg. As all over the world, in this German town there is a H&M's advertising hoarding campaign, showing clearly photoshopped pics of a gorgeous model.

So that's enough for an anonymous urban artist that have thought to pin Photoshop toolbars on the ad posters !

It's maybe time for big companies to rethink their advertising strategies? I think that big brands should pay attention not only to sustainability of nature, but also to their customers and audience psychological implications: not everyone is able to understand that pics like this are clearly edited. Some people can look to this picture and think, wrongly, that this is a life-style model to achieve.

This anonymous artist makes a hit: it will be enough for big brands?

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