[EURO 2012 ] Football is the perfect business to market

Have a look at the sponsor list of biggest event in football this year:

EURO 2012 is football. And marketing at its highest essence!

• Adidas
• Canon^[1]
• Castrol
• Coca-Cola^[2]
• Continental^[3]

• Orange and Telekomunikacja Polska^[4]
• Hyundai-Kia
• Carlsberg^[5]
• McDonalds^[6]
• SHARP^[7]
• ^Mastercard

Business is business. And EURO 2012 it's part of the game.

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[Infographic] How Marketing is using Social Media?

 ENG: Have a look to this infographic to understand how the Industry is using Social Media as Marketing tool.

Interesting details came out, particulary about Video marketing as top spot for the future.

 ITA: Date un'occhiata a questa interessante infografica per capire come l'Industria stia utilizzando i Social Media come strumento di Marketing.

Interessanti dettagli emergono, particolarmente sull'idea condivisa che il Video marketing occuperà un posto di primo piano nel futuro.

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[Creativity] Talking about touchy topics

ENG

It is not easy to create Social campaigns and to make aware people about touchy topics. But we have exceptions. Samu Social created a clever ad over a tough debating point: the rape of homeless women. The creative idea of the Agency put emphasis on this problem, without debase or trivialize it.

ITA Non è facile creare campagne pubblicitarie a tema sociale e mettere a conoscenza le persone di argomenti scottanti. Ma ci sono eccezioni. Samu Social ha creato un'intelligente campagna su un argomento oggetto di molti dibattiti: lo stupro di donne senzatetto. L'idea creativa dell'Agenzia ha posto in evidenza il problema, senza banalizzare o svilire l'argomento.

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The power of your email's signature in Jobseeking

We are in the Social age, no doubt about it: people and insider both agree that the most important thing to build a perfect profile, is focusing over these media updating and improving it everyday.

But both, people and insider, are forgetting the power of another media: the email.
"What?! Are you seriously still talking about this old-fashion tool?" I bet this was the reaction of all of you reading this article.

I know, email are not the first media that rings a bell in your mind, but maybe you are forgetting something:
still, emails are the first way to contact an employer. And still, emails are the first way to make a good impression on your possible future boss.

So, next time you are going to send a CV for the job of your life, think about it: how can I raise my chances to be hired? Apart from writing in a nice formal way, you must seriously rethink your signature.

In addition to your name and surname, you have to insert all your contacts (better if with some nice icons and links).
What do you think in something like this?

A possible solution

Don't lose a good chance to impress your future boss from the very first moment!

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A slap to Photoshopization! Time for big companies to rethink their campaigns?

Hamburg. As all over the world, in this German town there is a H&M's advertising hoarding campaign, showing clearly photoshopped pics of a gorgeous model.

So that's enough for an anonymous urban artist that have thought to pin Photoshop toolbars on the ad posters !

It's maybe time for big companies to rethink their advertising strategies? I think that big brands should pay attention not only to sustainability of nature, but also to their customers and audience psychological implications: not everyone is able to understand that pics like this are clearly edited. Some people can look to this picture and think, wrongly, that this is a life-style model to achieve.

This anonymous artist makes a hit: it will be enough for big brands?

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Social Media VS SEO [infographic]

How could we decide a winner in the eternal battle between Social Media and SEO?
Have a look at this clever infographic by MDGAdvertising.com!

As usual, the response is in the middle.

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